Since the launch of ‘Operation WE Clean Up!’ in 2014, the Public Hygiene Council (PHC) has been leading annual ground-up initiatives to rally the community, including public agencies, businesses, schools, institutes of higher learning, grassroots organisations and community groups to organise clean-up activities on a single day to demonstrate their support for a truly clean Singapore. 

This year, to leverage Singapore’s reputation as a clean city and to sustain our national pride, ‘Operation WE Clean Up!’ will be rebranded as ‘Keep Clean, Singapore!’, marking its evolvement from a single-day event to a month-long nationwide ground-up initiative. With the expansion, participating organisations are able to exercise more flexibility in choosing their preferred date to conduct their ‘Keep Clean, Singapore!’ clean-up activity. 

To kick start the month-long island wide clean-up initiative, a launch Event will be held at the community hall next to Block 213 Petir Road on Sunday, 30 April 2017, from 2:30pm to 5:30pm, where an expected turnout of 250 representatives from the Public, Corporate & NGOs, and the Schools sectors will take part in a litter-picking exercise around the estate as a show of support for the Keep Singapore Clean Movement. 

The launch Event will also see five organisations recognised for their exemplary contributions to the Keep Singapore Clean Movement, and their unwavering support towards this initiative since its inception. Guest-of-Honour, Mr Masagos Zulkifli, Minister for the Environment and Water Resources, will be presenting the awards to the recipients.

The PHC is looking to upholding cleanliness of Singapore by appealing to the national pride and civic responsibility of the people in Singapore to influence the community, reshape attitudes, drive behavioural change, and strengthen our community ownership of communal spaces. We want to galvanise the support of the people in Singapore by experiencing for themselves the difficulty of cleaning up after others. ‘Keep Clean, Singapore!’ aims to be the conduit to achieving a truly clean Singapore. 

“We have always prided ourselves for being one of the cleanest cities in the world. ‘Keep Clean, Singapore!’ is a platform where any individual or group can take active steps to contribute and help uphold our image as a clean city. Through providing opportunities for people to volunteer their time, and bringing together different segments of the community for a meaningful cause, we believe that we would also help build a more caring and inclusive Singapore as we work hand-in-hand for a common good”, said Mr Edward D’Silva, Chairman of PHC.