All cinema-goers love a clean and enjoyable movie experience. The Public Hygiene Council (PHC) and Singapore Kindness Movement (SKM) teamed up to develop a light-hearted video, the Cinema Etiquette Video (CEV) to address three issues common to moviegoers: littering, usage of mobile phones, as well as speaking loudly while the movie is showing.

Graced by Mr Masagos Zulkifli, Minister for the Environment and Water Resources, the CEV was launched on 8 June 2017 with representatives from the major cinema operators, together with PHC Chairman, Mr Edward D'Silva and General Secretary, SKM, Dr William Wan.

Now screening at Cathay Cineplexes, Filmgarde Cineplex, Golden Village Multiplex and Shaw Theatres!

Let's be considerate and do our part to keep the cinema clean for the next user!